One Pipeline, From First Lead to Final Invoice

Today we are excited to announce a partnership between Procured and Home Lead Wire, two companies built around the same goal: helping home services contractors grow without the overhead, the guesswork, and the empty promises that too often come with it.

If you run an HVAC, roofing, plumbing, or other trades business, you already know the two hardest parts of growing. The first is keeping the phone ringing with real opportunities. The second is turning those opportunities into paid work without letting anything slip through the cracks. Home Lead Wire handles the first. Procured handles the rest.

The problem we set out to solve

Most contractors have lived this story. You sign up with a marketing agency, you pay a heavy monthly retainer, and you end up chasing shared leads that five other companies bought at the same time. Meanwhile the good leads that do come in get scattered across texts, sticky notes, and voicemails, and real jobs fall through because nobody had one place to track them.

That is the exact frustration both of our companies were built to fix.

Meet Home Lead Wire

Home Lead Wire is a performance-based lead generation agency that delivers exclusive, high-intent homeowner leads to HVAC, roofing, and other home services contractors. The model is simple and refreshingly fair: pay per lead, with no long-term contracts and no expensive monthly retainers. There are no management fees and no ad spend to manage. You only pay for qualified opportunities, which means your marketing dollars go toward homeowners who are actually ready to buy.

In short, Home Lead Wire takes the noise out of lead generation so you can stay focused on the job site.

How it works with Procured's Core Four

Here is where the partnership gets powerful. The exclusive leads Home Lead Wire delivers are exactly the kind of opportunity Procured was built to run. Each one becomes the starting point of our Core Four workflow.

The result is a clear, predictable path from the first homeowner inquiry to the final paid invoice. No dropped leads. No scattered systems. Just steady work you can track every step of the way.

Built for the people who keep the trucks moving

Procured is a veteran-built, American-made field service platform, and we built it for the trades. Partnering with Home Lead Wire lets us extend that mission to the very top of the funnel, so contractors get both the demand and the system to serve it. Home Lead Wire moves as fast as you do. So do we.

Ready to build a pipeline you can count on? See how Procured turns every lead into a booked, paid job, from the first request to the final invoice. Explore Procured