16 ServiceTitan Alternatives for Smaller Shops

Key takeaways:

• ServiceTitan publishes no price at all. Every plan on its site ends in "Request pricing," so you cannot compare it against anything without booking a call first.
• The average US building equipment contractor employs about 11 people, which is well under the scale ServiceTitan is built and sold for.
• Nine of the sixteen tools here publish a real price you can read today. The other seven quote, and we say so in every entry rather than inventing a number.
• Entry price is the wrong thing to compare. What your cheapest usable plan actually includes is the number that matters, because dispatch, routing and QuickBooks sync sit at different tiers on almost every tool here.

ServiceTitan is a serious platform, and for a 60-truck commercial operation running call centers, memberships and multi-branch reporting, it earns its reputation. The problem is that most shops searching for alternatives to ServiceTitan are nowhere near that size, and they tend to discover the mismatch after a year of paying for it.

We built Procured for the other end of that range, so we have spent a lot of time looking closely at what these platforms cost and what they hold back. This list is the result. It covers sixteen ServiceTitan competitors, ordered roughly by how small a team each one is realistically built for, and it tells you which ones publish a price and which ones make you ask.

Every price below was read off the vendor's own pricing page in October 2026. Where a vendor publishes nothing, the entry says so instead of repeating a figure from a review site.

Why Look Beyond ServiceTitan?

The complaints are consistent, and they are rarely about features.

The first is cost opacity. ServiceTitan's pricing page lists Starter, Essentials and The Works, and all three carry a "Request pricing" button. There is no published rate, no per-technician figure, and no calculator.

Widely repeated numbers like "$3,500 to $4,000 a month for ten techs" come from third-party contractor estimates, not from ServiceTitan, and we have never seen the company confirm one. We broke down what ServiceTitan actually costs using the figures contractors report publicly.

The second is scale. ServiceTitan is designed around a workflow that assumes dedicated dispatchers, a call center and a marketing function. A four-truck shop where the owner still runs service calls does not have those roles, and a platform built around them turns into overhead.

The third is support, which is where the public frustration gets loudest. In one r/HVAC thread, an owner running fifteen technicians wrote that the cost was "way too high" and that it was "almost impossible to get in touch with someone" when something broke. That is one shop's experience and should be read as anecdotal, but the replies agreeing with it outnumbered the ones defending the platform.

The scale question is worth putting numbers to. According to the Bureau of Labor Statistics, there were 234,588 building equipment contractor establishments in the US in the first quarter of 2025, employing 2,561,870 people between them. That averages out to about 11 employees per establishment, and because an average is dragged upward by the large firms, the median shop is smaller again. Enterprise field service software is built for the thin end of that distribution.

None of this makes ServiceTitan a bad product. It makes it a specific one. Most ServiceTitan competitors in field service software are built for a smaller operation on purpose, and the rest of this list is what the other 99% of shops should be looking at.

The Best ServiceTitan Alternatives

Among ServiceTitan competitors, field service software for a small shop comes down to four things. The table below compares all sixteen against ServiceTitan itself, which takes the bottom row as the largest operation here: the size of team each one suits, whether you can see a price without a sales call, what that price is, and what the cheapest usable plan holds back.

The ordering is deliberate. RazorSync and everything above it will show you a number today; everything below it wants a conversation first. That single distinction tends to predict how the rest of the relationship goes.

Procured

Best for: Small shops leaving enterprise software

Overview: We built Procured because the founders spent a stretch riding along with home service pros, sitting in trucks, watching how much of the day went on paperwork that software was supposed to have solved. What came out of that is a quote-to-paid system: a request or a lead becomes a quote, the quote becomes a job, the job becomes an invoice, and a change to the quote flows through the rest automatically with revisions tracked.

The part we are most confident about is offline. On a job site with no signal, everything still works and syncs when you reconnect, because the app runs locally rather than waiting on a server. That is the difference between a tech finishing paperwork in the truck and a tech finishing it at 9pm.

We are a small, veteran-owned, US-based company, and we would rather say that plainly than imply a scale we do not have.

Key features:

• Quotes as one-click PDFs with line items, deposits and digital signatures, sendable by email or text
• Procured Flows, so the system starts wherever your work does: a lead, a work order, or straight at an invoice
• Full offline operation with sync on reconnect, for crews working in basements, crawlspaces and rural routes
• Scheduling with drag-and-drop and auto-placement, plus dispatch and a live map on Team and above
• Stripe-backed payments, with cash, check, Venmo, Zelle and PayPal recorded alongside
• Before and after job photos, time and expense tracking, and P&L reporting

Pricing: $49 a month covers one user, $75 covers five, and the top tier holds fifteen for $145. Every figure is on the site, which is the point worth making on a page about a vendor that publishes none. Card and ACH processing is Stripe's and billed at Stripe's rates, with no margin from us.

Pros: Published flat pricing you can read in one glance, genuine offline operation, a trial with no card and no contract, US-based human support, one system from lead to payment

Cons: Not built for multi-branch commercial operations above roughly 15 to 20 users, and we publish no integrations directory or public API, so do not assume a connector exists without asking

How to start using it:

1. Start the 14-day trial from the site. No card, and it opens on full Business features.
2. Import your customer list and set up your price book so quotes build from real line items.
3. Pick the Flow that matches how work already reaches you, rather than reshaping your process around the software.
4. Connect Stripe if you want card and ACH payments, and keep recording cash and check the same way.
5. Put one crew on it for two weeks of real jobs before moving everyone.

Why it's a good ServiceTitan alternative: It covers the same quote, schedule, dispatch, invoice and get-paid loop without the call-center apparatus, and it does it at a price you can read before you talk to anyone. For a shop that outgrew spreadsheets but is nowhere near enterprise, that is usually the whole decision.

Final verdict: If you are leaving ServiceTitan because it is too much platform for your size, we are built for exactly that gap. If you are leaving because you need deeper commercial project controls, look further down this list at ServiceTrade or BuildOps instead. Better you hear that from us now than three months in.

Book a demo and put three of your own jobs through it, start to invoice, before you judge it.

ServiceM8

Overview: ServiceM8 prices by jobs per month rather than by seat, which makes it unusual on this list and genuinely cheap for a small crew. Unlimited users on every paid plan means adding a second or third tech costs nothing extra.

Key features:

• Job-volume pricing with unlimited users, so headcount never changes the bill
• A free tier that covers 30 jobs a month for a single user
• Quotes, forms, certificates and job costing on every paid plan

Pricing: Free covers 1 user and 30 jobs a month. Paid plans run Starter $29, Growing $79, Premium $149 and Premium Plus $349 a month, mapping to 50, 150, 500 and 1,500-plus jobs. The phone and voice add-on starts at $19 a month.

Pros: Unlimited users on every paid plan, a genuinely usable free tier, clear job-volume ceilings

Cons: The Android app is lighter than the iOS one, job caps bite in a busy month, and the quoted lifetime-jobs figure on its site has moved around enough that we would not rely on it

Where it fits: A one-to-three person shop that does a predictable number of jobs and does not want to pay per head.

Final verdict: The cheapest honest entry point on this list, provided your job count is steady.

Mr. Task

Overview: Formerly Field Complete, and the rebrand is recent enough that most directory listings still carry the old name and the old plan names. The product targets owner-operators and small contracting crews.

Key features:

• Real-time scheduling and dispatch with drag-and-drop
• Leads tracking and job reporting from the Team plan up
• Route planning and branch management on Business

Pricing: Solo is $39.99 a month for one user plus a bonus user, Team lists at $99.99 and is currently discounted to $49.99, and Business is $199.99 with ten users included. Extra users are $19.99 a month. Card processing runs 2.9% plus 30 cents on Solo and as low as 2.7% plus 30 cents higher up.

Pros: Low solo entry price, two months free on annual, a published processing rate

Cons: The Team discount is time-limited so budget against the $99.99 list price, directories still publish superseded Bronze and Gold tier names, and the rebrand makes older reviews hard to place

Why buyers shortlist it: It is one of the few tools here that publishes both its software price and its card processing rate.

Final verdict: Worth a look for a single-truck operation, with the caveat that you should price Team at list.

Kickserv

Overview: Kickserv bundles users into its plans rather than charging per head, and it is built around businesses that already run their books in QuickBooks. The 30-day trial is the longest on this list. Already on Kickserv and outgrowing it? We compared Kickserv alternatives for small service teams.

Key features:

• Five, ten or twenty users included by tier, with no per-seat creep
• QuickBooks Online integration on every paid plan
• GPS check-ins, custom fields and custom reports higher up

Pricing: Start is $60 a month for 5 users, Run is $119 for 10 and Scale is $199 for 20, with 20% off annual billing. QuickBooks Desktop sync is an extra $50 a month. A "Kickback" discount takes a further 5% off once monthly card processing passes $1,000, $2,000 or $3,000 depending on tier.

Pros: Users included rather than metered, a 30-day trial, transparent volume discounts

Cons: QuickBooks Desktop costs extra, the mobile app is thinner than the web app, and the per-user cost only works out if you actually fill the bundle

Its real strength: Predictable billing for a team of five to twenty that is not going to churn headcount.

Final verdict: A sensible pick if you are already committed to QuickBooks and know your headcount.

GorillaDesk

Overview: GorillaDesk grew out of pest control, lawn and pool work, so its scheduling is route-shaped rather than call-shaped. That suits recurring-visit businesses better than it suits demand service.

Key features:

• Route-based scheduling built for repeat visits on a cycle
• Unlimited admin users on the entry plan
• Twenty built-in reports and a dashboard without stepping up a tier

Pricing: Basic is $49 a month or $539 a year, Pro is $99 or $1,089, and Growth is $149 or $1,639. SMS is a separate $5 a month subscription plus credits, sold at $50 per 1,000 messages, $100 per 2,500 and $200 per 8,000.

Pros: Strong recurring-route scheduling, unlimited admin users on Basic, clear annual pricing

Cons: Not HVAC-native, SMS costs stack up quickly, and the customer portal only appears on Pro

Where it beats the alternatives: Anything built on a maintenance cycle rather than one-off emergency calls.

Final verdict: Excellent for route work, a poor fit if most of your jobs are unscheduled.

Tradify

Overview: Tradify charges per user, which is the clearest pricing model on this list and also the one that punishes growth hardest. For a steady three-person crew the arithmetic is simple and fair.

Key features:

• Flat per-user pricing with no bundle thresholds to track
• Xero and QuickBooks Online sync on the entry plan
• Subcontractor visibility on the scheduler at the Plus tier

Pricing: Lite is $47 per user a month, Pro is $51 and Plus is $61, with a Custom tier for large teams. An Instant Website add-on is $12 a month.

Pros: Genuinely simple to forecast, accounting sync on every tier, no hidden user bundles

Cons: Costs mount quickly past roughly six staff, only a few dollars separate the three tiers, and anything large enough gets routed to sales

Why it made this list: It is the honest per-seat option, and for some crews that is exactly the right shape.

Final verdict: Best value at two to five users, worth re-pricing every time you hire.

Housecall Pro

Overview: Housecall Pro is the most widely used tool on this list among residential shops, and it publishes its pricing, which already separates it from half the field. The catch is how much sits above the entry tier.

Key features:

• Scheduling, dispatch, invoicing and payments in one place
• Automated client reminders and review requests on higher tiers
• A large integration ecosystem and an established support bench

Pricing: Basic is $59 a month billed annually, or $79 monthly, for one user. Essentials is $149 annually or $189 monthly for five users, and Max is $299 annually or $329 monthly for eight, with extra users at $35 a month. Promotional intro offers appear on the pricing page; price against the standing rates, not those.

Pros: Published pricing, a deep feature set, a large user community and real support depth

Cons: One user on Basic is restrictive, most automation sits at Essentials and above, and the full cost climbs fast once add-ons are included

Why buyers shortlist it: It is the default comparison for residential service work, and usually the one to beat.

Final verdict: Strong if your budget stretches to Essentials, tight if it does not.

Jobber

Overview: Jobber sits where most owner-operators land, and its headline annual price is the lowest of the mainstream options. Read the tier table carefully, because the features people assume are standard are not on Core.

Key features:

• Client hub, online booking and professional quoting from the entry tier
• Texting both ways, job costing and automated workflows, all from Grow up
• QuickBooks Online sync from the Connect tier up

Pricing: At one user, Core is $49 a month or $29 billed annually, Connect is $139 or $99, and Grow is $199 or $149. Additional users are $29 a month each, and a higher Plus tier starts around $499 with a sales conversation. The 14-day trial runs on full Grow features with no card. We keep a fuller breakdown of Jobber's current tiers as the plans move around.

Pros: Low published entry price, strong onboarding, a polished client-facing experience

Cons: Per-user charges accumulate, the best automation is two tiers up, and the marketing suite and AI receptionist are paid add-ons on every plan

Where it fits: An owner-operator who wants the entry price now and can absorb the step up later.

Final verdict: The strongest cheap starting point here, as long as you price the tier you will actually need.

RazorSync

Overview: RazorSync caps users by tier and sells several capabilities as separate monthly add-ons, so the sticker price and the real price can diverge noticeably on the entry plan.

Key features:

• QuickBooks Desktop and Online sync, included from the Team tier
• Route optimization and inventory templates as priced add-ons
• Advanced reporting and notifications from Team up

Pricing: Solo is $85 a month billed annually or $90 monthly for up to 2 users, Team is $195 or $225 for up to 7, and Pro is $439 or $499 for up to 15. Enterprise is unlimited users and quote-only. On Solo, QuickBooks sync is $20 a month, advanced notifications $20, route optimization $50 and inventory templates $30.

Pros: Clear user ceilings per tier, deep QuickBooks support, a real Enterprise path

Cons: Add-ons can nearly double the Solo price, the interface shows its age, and the jump from Team to Pro is steep

Its real strength: Shops that want firm user caps and will pay for QuickBooks depth.

Final verdict: Price the add-ons you need before comparing the headline figure to anything else here.

FieldPulse

Overview: FieldPulse is seat-based and quote-only. Its own pricing page says the platform is "built around what your team needs," which is honest about the model but means you cannot compare it on price without a call.

Key features:

• Seat-based licensing bought per contract term
• A broad add-on catalog covering VoIP, AI dispatch, payments and financing
• Customer-facing estimates and work orders on mobile

Pricing: No published figure. Pricing is quoted per seat and varies with what each seat needs to access. Any flat monthly number you find in an older review is stale.

Pros: Flexible seat mix, a wide add-on range, strong mobile experience

Cons: No published price, add-ons are quoted separately, and the contract term limits how fast you can scale down

Why buyers shortlist it: It frequently comes up as the cheaper comparison against Housecall Pro, though you have to ask to confirm that.

Final verdict: Worth a quote if you want to mix full-access and field-only seats.

Workiz

Overview: Workiz is dispatch-first with a built-in phone system, which makes it a fit for high-call-volume trades like locksmiths, garage doors and junk removal. It no longer publishes any pricing.

Key features:

• Dispatch-centered scheduling with call tracking attached to jobs
• A built-in phone system sold as a separate product
• Job and lead source reporting for shops buying leads

Pricing: Standard, Pro and Ultimate all say "Request pricing." Earlier in 2026 the site published per-member figures for extra users; those have since been removed, so there is no public number to quote today.

Pros: Genuinely good dispatch, strong call handling, useful lead-source reporting

Cons: No published price at all now, the phone system costs extra, and the feature set is heavier than a small crew needs

Where it fits: Call-driven trades where the phone is the main intake channel.

Final verdict: Strong product, but you are negotiating blind on price.

FieldEdge

Overview: FieldEdge is an Xplor brand and its signature is a real-time, two-way QuickBooks sync that is deeper than most of the list. It sells through demos rather than published pricing. For teams already on FieldEdge, we compared FieldEdge alternatives that publish their pricing.

Key features:

• Live two-way QuickBooks sync rather than overnight batch updates
• Service agreement management for maintenance plans
• Mobile licenses for technicians handed out by tier

Pricing: Select, Premier and Elite are presented as a feature comparison with no prices and a "Request Pricing" call to action. Third-party per-user estimates circulate but are not from FieldEdge.

Pros: Best-in-class QuickBooks integration, solid service agreement handling, established in HVAC

Cons: No published price, mobile licenses are capped per tier, and several modules are separately quoted

Where it beats the alternatives: Shops whose accounting is the center of gravity and must stay in sync continuously.

Final verdict: The QuickBooks depth is real, and so is the sales process you have to go through to price it.

mHelpDesk

Overview: mHelpDesk has been a recognized name in field service software for years, but what is publicly verifiable about it today is thin, and we are not going to fill that gap with assumptions.

Key features:

• Scheduling, estimates, invoicing and billing described on its homepage
• A stated onboarding program with a named success coach
• Data migration assistance referenced in its marketing

Pricing: There is none published. Its pricing URL returned a 404 when we checked in October 2026, and the homepage carries no plan names or figures, though it still lists a phone number, a login and a free trial button.

Pros: Long-standing name, personal onboarding is advertised, phone support is listed

Cons: No pricing page, a very thin public site, and no way to confirm current plans without contacting them

Where it fits: Hard to say with confidence, which is itself the finding.

Final verdict: Confirm it is still actively sold and supported before you shortlist it.

ServiceTrade

Overview: ServiceTrade is commercial rather than residential, built around inspections, asset histories and recurring maintenance contracts. It splits into a commercial and mechanical flavour and a fire protection one.

Key features:

• Asset-level service history across a customer's equipment
• Inspection workflows designed around compliance deadlines
• Customer portals for facility managers

Pricing: No published figure. Its own page says pricing is based on team size and "driven mainly by the number of technicians you support," across Select, Premium and Enterprise suites.

Pros: Genuinely strong for commercial maintenance contracts, good asset tracking, clear vertical focus

Cons: No published price, overkill for residential work, and a steeper learning curve than the small-team tools here

Why it made this list: If you left ServiceTitan because it was too much, this is not your answer; if you left because it was the wrong shape for commercial, it might be.

Final verdict: The right call only if recurring commercial maintenance is your core business.

Simpro

Overview: Simpro targets commercial contractors running projects alongside service work, and sells a single base plan with a long menu of a-la-carte modules on top. Already on Simpro and finding the modules add up? We compared Simpro alternatives for field service teams.

Key features:

• Project and service work managed in one system
• Modules for digital forms, maintenance planning, takeoffs and GPS
• Multi-stage job costing for longer contracts

Pricing: Quote only. A single base plan plus priced add-ons, with no figures on the site. The only dollar amount on its pricing page belongs to a customer testimonial, not a plan.

Pros: Handles projects and service together, deep job costing, scales well above twenty users

Cons: No published price, the add-on menu makes total cost hard to predict, and implementation is a project in itself

Where it fits: Commercial contractors who have genuinely outgrown service-only tools.

Final verdict: A step up in capability and in commitment, not a lighter ServiceTitan.

BuildOps

Overview: BuildOps sits at the top of this list for scale, aimed at commercial mechanical contractors running service, projects and preventive maintenance across large crews.

Key features:

• Combined service and project management for commercial work
• Preventive maintenance contract handling at scale
• Reporting built for multi-trade, multi-crew operations

Pricing: Quote only, with no figures published. Pricing is assembled from crew size, trades covered and modules selected, and starts with a discovery call.

Pros: Built properly for commercial scale, strong preventive maintenance handling, serious reporting

Cons: No published price, far too much system for a small shop, and a long implementation

Where it beats the alternatives: Large commercial mechanical operations, which is a different buyer from most of this page.

Final verdict: If ServiceTitan was too small for you rather than too big, this is the direction to look.

Pros and Cons of Switching from ServiceTitan

Switching is not free, and anyone who tells you otherwise has not done it. Most ServiceTitan alternatives will help you move, but none of them make the move weightless.

On the upside, most shops that move down-market cut their monthly software bill substantially, and they stop paying for modules they never opened. Smaller vendors also tend to answer the phone, which is the complaint that drives a lot of these searches in the first place. Onboarding is usually days rather than months, and the trials are real: several tools here, ours included, give you full-feature access without a credit card. For a wider view than ServiceTitan replacements, our comparison of field management software orders twelve platforms from solo tools up to enterprise.

On the downside, you will lose things. ServiceTitan's reporting depth, its membership and marketing modules, and its call-center tooling are genuinely strong, and few tools on this list match them. If you have built custom reports or integrations, those do not come with you. Historical data migration is usually partial, and the first month on a new system is slower than the last month on the old one.

There is also a middle path worth naming: some shops stay on ServiceTitan for the office and move field-facing work to something lighter. It rarely lasts, because running two systems costs more than either, but it can buy time during a busy season. If you want a sense of how a smaller platform is organized by trade before committing, our HVAC business software page lays out what that shape looks like in practice.

How Much Do ServiceTitan Alternatives Cost?

Nine of the sixteen publish a price. Here is what the entry tier actually buys.

Read that table with the gating column from earlier beside it, because the cheapest row is rarely the cheapest usable plan. Jobber's $29 annual equivalent is the lowest number on the page, and QuickBooks sync sits a tier above it while two-way texting and job costing sit two tiers above.

Our own $49 Solo plan does not include dispatch, live tracking or route optimization either, which start at Team at $75, and we would rather you knew that before signing up than after. We broke down Housecall Pro's tiers in detail.

The seven quote-only vendors are not necessarily more expensive. They are simply unpriceable from a web page, which means the comparison you run today cannot include them.

How Hard Is It to Migrate from ServiceTitan?

Plan for three to six weeks end to end for a small shop, and treat anything faster as a bonus.

1. Export everything first. Pull customers, job history, invoices, price book and any custom fields out of ServiceTitan before you cancel anything. Access ends when billing does.
2. Clean the customer list. Most shops carry years of duplicates and dead addresses. Migrating them costs nothing and they slow you down forever.
3. Rebuild the price book deliberately. This is the piece nobody budgets for and the one that decides whether quoting is fast on day one. Our breakdown of quotes against invoices covers the distinction most price books get muddled on.
4. Run both systems for two weeks. Put one crew on the new tool with real jobs while the rest stay put.
5. Move accounting last. Get the field workflow stable before you reconnect QuickBooks, or you will be debugging two things at once.

Expect open jobs to be the awkward part. Most shops finish what they can, then open the new system clean on a set date rather than carrying work in progress across.

The Expensive Mistakes Shops Keep Making

The expensive mistakes are consistent across every shop we talk to.

Comparing headline prices instead of usable plans. The entry tier is a marketing number. Price the plan that includes the three features you actually need, then compare.

Forgetting what you bill before you buy. If you do not know your loaded labor rate, you cannot tell whether $150 a month is expensive or trivial. Working it out with an HVAC labor rate calculator takes twenty minutes and reframes the entire decision.

Buying for the company you plan to be. Shops routinely buy three tiers up for growth that takes two years. Buy for this year and move when you need to.

Skipping the trial with real jobs. A demo is a sales presentation. Two weeks of actual dispatch, with your actual techs, surfaces what a demo cannot.

Assuming an integration exists. Ask for the specific connector by name, including ours. A vendor that does not publish an integrations directory may not have the one you need.

Every one of those is cheaper to avoid than to discover in month four.

How to Choose the Right ServiceTitan Alternative

Start from your headcount and your intake, not from a feature list.

If you are one to three people, look at ServiceM8, Mr. Task, Jobber or us. The deciding question is whether you need dispatch and routing, which gate differently on each. That is as true of alternatives to ServiceTitan for HVAC businesses as it is for anyone else, because the gating is set by the vendor, not by your trade.

If you are four to fifteen, the field narrows to Kickserv, Housecall Pro, RazorSync, Tradify and Procured, and the real comparison is how each handles your sixth and tenth hire. Per-user models like Tradify are cleanest to forecast and the most expensive to grow into.

If you are a commercial operation running projects and maintenance contracts, stop looking at the small-team tools entirely and compare ServiceTrade, Simpro and BuildOps. The same goes when you are weighing ServiceTitan competitors for plumbing businesses that have moved into commercial service work: the shortlist changes shape entirely.

If your intake is phone-heavy, Workiz deserves a quote despite the pricing opacity, because its call handling is better than anything else here.

And if you work where signal is unreliable, test offline behavior yourself rather than trusting a feature list, because the difference between "mobile app" and "works with no connection" is enormous in a basement. Our electrician business software page walks through the trade-specific version of that question.

What This Comes Down To

ServiceTitan is not overpriced for what it is. It is priced for a business that most of the people searching for alternatives do not run, and the mismatch shows up as a bill you cannot justify and a support queue you cannot reach.

The useful move is narrower than "find something cheaper." The best alternatives to ServiceTitan for your shop are the ones sized for the team you will have in twelve months, so decide that first, work out whether dispatch and routing are daily tools or occasional ones, then price the plan that includes them rather than the plan on the banner. Nine of these sixteen will let you do that arithmetic today without talking to anyone.

The home improvement market these shops serve is substantial. Harvard's Joint Center puts annual US spending on home maintenance and improvement at over $600 billion. There is enough work out there that your software should be helping you capture it, not consuming the margin you earn from it.

If you want to see what the lighter end of that range feels like on your own jobs, start a free trial and run it for two weeks before you decide anything.